3: PR is More Important Than You Think

In this episode, Jon and Sari discuss:

• Sari's career path
• Misconceptions about PR
• Building your message
• The cost of doing business

Key Takeaways and Actionable Success Principles:

• PR is part of the consulting pie and it starts with crafting your company's message
• A company should change with the times and so should its message
• Branding includes your logo, your look, your company colors etc.
• Ask yourself, "What do you want your company to look like to the world?"

"Every success, every failure, takes you to the next step." - Sari Cicurel

Get Jon's book "The Think Big Movement: Grow your business big. Very Big!" here

Connect with Jon Dwoskin:

Twitter: @jdwoskin

Facebook: https://www.facebook.com/jonathan.dwoskin

Website: http://jondwoskin.com/

LinkedIn: https://www.linkedin.com/in/jondwoskin/

Email: jon@jondwoskin.com

Connect with Sari Cicurel:

LinkedIn: https://www.linkedin.com/in/sari-cicurel-69a0409

Show Notes by Show Producer: Anna Nygren

Audio production by Turnkey Podcast Productions. You're the expert. Let us help you prove it.