Always Take Notes #151: Moya Lothian-McLean, contributing editor, Novara Media
15 snips
Jan 10, 2023 AI Snips
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Transcript
Episode notes
Learn Print Craft And Digital Content Separately
- Learn both print featurecraft and digital content skills because they demand different approaches: deep reporting versus rapid SEO-driven pieces.
- Stylists trained Moya in structuring longform and digital SEO, which she credits for practical skill-building.
Content Churn Eats Culture Before It Happens
- Moya distinguishes print as slower, in-depth journalism and content as rapid, analytics-driven churn that often reduces quality.
- She saw Stylists' advertising-reliant model push cheaper digital content and press-trip perks shift towards influencers.
Have A Paying Job While You Freelance
- Keep a steady job while freelancing so you can pay rent and pursue longer investigative work without risking homelessness.
- Moya earned £21,000 at Stylist and advises regular paid work three or four days a week to fund slow-burn journalism.