The Revenue Room™, by H2K Labs Unlocking the Untapped Power of Attendee Advocacy with InGo CEO, Michael Barnett
In this insightful conversation, Heather Holst-Knudsen sits down with Michael Barnett, CEO of InGo, and a leading expert in digital transformation and data-driven business strategies to explore the systems, processes, and leadership approaches that drive predictable revenue growth in complex B2B environments.
Michael shares practical strategies for building revenue operating plans, aligning critical roles, and using data to uncover opportunities and measure impact—while also highlighting the cultural and leadership shifts needed to make revenue processes stick.
Why Listen
This episode is essential listening for revenue leaders, executives, and operators who are:
- Turning revenue into a repeatable, scalable process
- Aligning teams and roles around data-driven growth
- Optimizing KPIs for measurable business impact
- Leading organizations through operational and cultural change
If your goal is to transform uncertainty into a steady growth trajectory, this conversation delivers actionable strategies for the year ahead.
About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.
About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.
About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.
Learn more or apply for membership at info.h2klabs.com/apply-cxo.