The Unofficial TikTok Shop Podcast with Jordan West
Ep 311: Community 101 with Jordan West
Without superfans, your brand may not survive, hence, building a community around your brand is essential in 2022.
In this episode, Jordan West talks about what it is like to build a community in 2022 and why it is imperative to your brand’s survival. He also shares some tips on how to take care of your community.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Five levels in a customer's journey: Complete unawareness of you, Engagers, People who looked at a product page on your website, People who made some sort of intent like adding-to-cart, and Purchasers.
- Community comes in after level 5.
- Facebook is still the best place for a VIP community.
- Slack and Discord are also good places to house communities.
- People from your community need some kind of perks.
- The lowest form of perk is a discount.
- One thing that works is giving VIP customers early access to drops.
- The whole idea with the VIP community is that your customers can talk back and forth.
- Tap your e-mail and SMS list.
- The community does not necessarily need to be centered around the brand.
Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!