Novel Marketing How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz
22 snips
Jan 20, 2020 AI Snips
Chapters
Transcript
Episode notes
Write Quiz Questions From Reader Symptoms
- Do build quiz questions from reader symptoms not jargon so people can self-assess their problem (e.g., neck pain, chronic infections to indicate physical rest deficit).
- Saundra Dalton-Smith created questions from clinical experience mapping each of the seven types of rest to felt symptoms for accurate scoring.
Release Quiz Before Book Launch
- Do release a quiz before book launch and include it in the book to drive signups and deepen reader engagement.
- Dalton-Smith launched the quiz to her launch team in September and asked readers to take it before finishing chapters in the published book.
Connect Quiz To An Automated Drip
- Use an email provider with a free tier to start and connect the quiz to an automated drip sequence.
- Dalton-Smith used MailChimp's free plan to store subscribers and automatically send onboarding emails after quiz completion.