Marjorie Anderson - Why is community strategy so important in company building!

🤙🏻 About the Guest - Marjorie is a community strategist with experience in building large-scale global communities. She is currently working as Director of Community at Exos a network of coaches that will steer people in the right direction. Prev she was at Product School and worked for 14+ yrs at Project Management Institute where she led a community. She also founded Community by Association a platform that offers various services to professionals focusing on building communities at non-profits. 

🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.

🤙🏻 Timestamps

00.00 - Introduction to the podcast & our guest Marjorie Anderson

02.24 - How should community managers think from a product lens

13.55 - What are certain frameworks that are suggested for community builders

17.49 - Building communities strategically

29.28 - Essential takeaways for community builders working with product teams

35.44 - How to design a community strategy and measure ROI

38.54 - Things to avoid while designing a strategy

40.49 - Difference in building online and offline communities

52.29 - Closing thoughts for community builders

53.00 - Outro to the podcast

🤙🏻 Where to find Marjorie Anderson   - https://www.linkedin.com/in/marjorie-anderson-she-her/

🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20