Thought Behind Things 097 | How Storytelling Can Bring Social Change? Ft. Raheel Waqar
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In conversation with Raheel Waqar, CEO of White rice, this episode explores social change with design. What White Rice is? What inspired them to name it ‘white rice’? What a behavior design agency does? How has he gotten into this space? What are the objectives behind their projects? Why context is important in social/behavioral change? How storytelling can be used as a tool for change? What are the formative years of mind building? Where is our youth coming from? How can we tackle youth bulge? How they were able to bring 11,000 mothers on board for the world’s largest storytelling exercise? How technology can be used in what they are doing? Tune in to know more on behavioral design in the private sector and Pakistan of 2050!
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