Masters of Privacy Phil Pearce: Google Consent Mode vs. ePrivacy, gaps in CIPA evidence and advanced audits
How does Google Consent Mode affect ePrivacy compliance, opt-in signals, traffic sampling, marketing performance, and CIPA claims? What are the most common technical mistakes in the configuration of Tag Managers, tracking rules, and consent banners? Where is “do not train” (LLMs) going? Does agentic traffic ruin analytics or the premises of consent?
We have gone through all of this with a true Google Analytics, Google Tag Manager, and website auditing expert.
Phil Pearce is founder of MeasureMinds and creator of ConsentModeMonitor. He started in paid search for CreditCards.com managing a multi-million dollar PPC account, before shifting to Privacy & Analytics about 8 years ago, when he did a series of talks about Black Hat Analytics. More recently, he has been helping brands with technical defence against CIPA & ePrivacy/PECR and GDPR claims. Prior to building his business, Phil worked for ConversionWorks, Jellyfish & Sitemakers as a Google Analytics and Search Specialist. He is a top authority in Google Analytics and Google Tag Manager and is the author of the GTM developer guide as well as host of the GA4ward, GTM4ward and Privacy4Marketers conferences.
References:
* Consent Mode Monitor (Masters of Privacy Toolbox), free website scans for three months
* Compliance Briefs (Masters of Privacy Toolbox), $500 discount for our listeners
* Lineberry v. AddShopper, Inc. (3:23-cv-01996), May 29, 2025
* Introducing DPO Central: AI-powered privacy program management
* Sealmetrics: cookieless, consentless analytics
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe