The Contractor Fight with Tom Reber TCF362: Selling to Women with Lindsey Kirchner
We figured if we really want to understand the female perspective, we should actually ask a female who knows what she’s talking about! Tom’s guest today is Lindsey Kirchner, who runs sales and project management for her and her husband’s company Stain and Seal of Fort Worth, and also happens to be the Chief Experience Officer of the Contractor Sales Academy. Lindsey breaks down why taking the time to listen and sell to women is your best bet!
In this episode, we talk about…
- Know when to ask for help and implement what you learn
- Where most contractors go wrong when selling to women
- Why tonality and patience matter
- Helpful phrases to connect more with women as a contractor
- Don’t be afraid to hire a woman
- Communicating vs. condescending
- Sell to the woman even if a man is involved
Links to resources:
Stain and Seal of Fort Worth Facebook
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