DTC Podcast Bonus: Mastering the Marketing Mix: Composite Funnels, and the End of Meta Monoculture with Dean Krowitz from Blend AI
Dec 31, 2025
Dean Krowitz, Co-founder of Blend.AI, dives into the future of omnichannel marketing. He reveals how automating budget shifts based on live conversion data can save brands from the pitfalls of siloed channel management. Krowitz emphasizes the importance of composite funnels and the often-overlooked power of Microsoft Ads. He also shares insights on creative distribution, cautioning against relying solely on top-performing platforms. Discover how starting campaigns early can lead to significant BFCM gains!
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Microsoft Is A Quiet Incremental Channel
- Microsoft Ads is an underused, incremental audience that often costs less.
- Turning it on can drive conversions that later convert via other platforms' retargeting.
Refresh Attribution, Avoid Vibe Budgeting
- Don't judge a channel only by last-click purchases; measure cross-channel influence.
- Refresh attribution analysis frequently instead of relying on stale 'vibes' or old reports.
Client Rebalanced From Meta To Google
- A large client spent 90% on Meta while Google drove much of the quality traffic.
- Rebalancing spend raised Meta efficiency and reduced total ad spend with better results.