#69 Hannah & Siobhán - London Cocktail Week, The Pinnacle Guide, London, Community

Hannah Sharman-Cox and Siobhán Payne are the co-founders of London Cocktail Week and the Pinnacle Guide. Having launched London Cocktail Week 16 years ago, they have built one of the drinks industry's most recognised consumer-facing events, taking it through multiple ownership structures - from its origins under Simon Difford, through the Whisky Exchange and Pernod Ricard — before buying it back outright in January 2026. Together with business partner Dan Dove, they also created the Pinnacle Guide, a Michelin-inspired rating system that awards one, two, or three pins to bars across 14 countries and counting.In this conversation, Hannah and Siobhán talk about the decision to move London Cocktail Week from October to March, how the event has evolved from its early days of London buses and pop-up bars in Seven Dials to a more purpose-driven celebration of bartenders and bar culture. They go deep on the Pinnacle Guide — its two-year consultation process, the extensive application form, how bars are assessed and reviewed, and the deliberate "skew of kindness" built into the system. They also reveal Curate Your City, a new venture that will offer a turnkey framework for anyone to create their own multi-venue festival in any industry, anywhere in the world. Plus, some quick questions from Jake Burger at the end on the golden age of UK bartending.https://londoncocktailweek.com/https://www.thepinnacleguide.com/Get 15% off the world's best drinking vessels at Denver & Liely using the discount code CURIOUS15 at checkout Get 15% off my favourite coffee liqueur at Algebradrinks.com with code CURIOUS15📷 Follow me on Instagram - https://www.instagram.com/tristanstephenson/📚 I've written quite a few books on spirits and cocktails - https://www.thecuriousbartender.com/00:00:00 Introduction00:02:12 London Cocktail Week: 16 Years and Counting00:03:09 Taking Back Full Ownership00:04:12 Moving LCW from October to March00:08:04 How London Cocktail Week Has Changed00:10:31 The Cocktail Village Era00:14:38 Wristbands, Guidebooks and Building Community00:17:01 The Evolution of London's Cocktail Scene00:21:21 The Ownership Journey: Difford, Whisky Exchange and Pernod Ricard00:24:43 Burnout, the Pandemic and Pivoting00:27:36 What's Next for LCW in 202700:33:14 Introducing the Pinnacle Guide00:38:50 The Scoring System and "Skew of Kindness"00:43:21 Reviewers: Industry Pros and Interested Amateurs00:48:48 How the Application Form Elevates the Industry00:54:48 Global Expansion: 146 Bars Across 14 Countries00:57:36 How the Pinnacle Guide Will Make Money01:05:53 Curate Your City: A New Venture for Festival Creators01:14:52 The Hannah and Siobhán Partnership01:16:19 Is the Golden Age of UK Bartending Behind Us?