
Startups For the Rest of Us Episode 823 | Hot Take Tuesday: Is A.I. Killing B2B SaaS?, ChatGPT Ads, OpenClaw
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Mar 10, 2026 Tracy Osborn, Head of Product at TinySeed and MicroConf, supports SaaS founders and programs. Einar Vollset, founder at Discretion Capital and TinySeed co-founder, advises on M&A and SaaS exits. They debate whether AI is replacing B2B SaaS. They discuss AI model progress, ChatGPT running ads and Anthropic’s response, the rise of OpenClaw, and privacy and acquisition mechanics.
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M&A Patterns For 2M To 20M ARR SaaS
- Einar's M&A guide shows most 2–20M ARR B2B SaaS deals are opaque and often bought by private equity.
- He explains smaller deals trend asset purchases while deals above ~$5M often shift to stock transactions.
AI Is Software Not a Category Killer
- AI won't erase B2B SaaS; it's a new software capability rather than a category killer.
- Rob Walling and Einar Vollset argue incumbents that deploy AI well will survive, while misplays create disruption for some firms.
Make Your SaaS Defensible Against Vibe Coding
- Do make your product defensible because it's now much easier for small builders to 'vibe code' niche B2B solutions.
- Tracy Osborn warns founders to add unique hooks since hobbyist-built tools can replicate basic features quickly.
