Songtradr was founded by artist & producer Paul Wiltshire as a solution for independent artists to upload their own tracks to be licensed all in one place, in response to him facing these struggles in his own career. Since then, the platform has expanded and tailored its strategy to the complexity of the music business by acquiring companies like 7digital, Big Sync, MassiveMusic and Bandcamp. In this episode, Songtradr CRO Paul Langworthy breaks down some of these industry complexities, touching on fragmentation, how connection doesn’t always require transparency, the looming threat of licensing infringement, and the importance of paying attention to new market players.
The Future of What