Humans of Agriculture 5: Humans of Agriculture - Michael Fox
Today's guest is Michael Fox from Fable Food Co. Fable are a relatively new entrant to the market, they are producing alternative proteins products including beef & pork from mushrooms.
Michael has extensive global experience as an entrepreneur, he founded and led Shoes of Prey a women's fashion business for a number of years. Michael is passionate about the food he consumes and so founded Fable as he saw a market opportunity, he understands consumers, mass markets and how detrimental following a consumer trend can potentially be. I love getting different perspectives, for me, I'm excited by the emerging opportunities for all of agriculture and alternative proteins is one of those
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