Ep. 82 A Big Chunk of Something Small vs. a Small Slice of Something Big?

Have you ever noticed the ads that run before you watch an official online video clip from shows like Saturday Night Live or Jimmy Kimmel? You can thank Nicholas Seet for that. Seet developed the video player that hosts both the content and the ads for some of the world's biggest media companies. His business, Auditude, was recently acquired by Adobe for more than $100 million according to UCLA's Anderson School of Management.

Although a spectacular exit, Seet had to give up a large chunk of the company—and the CEO title—to scale up, so in this episode of Built to Sell Radio we ask the age-old question: 'Is it better to own a big chunk of a small company or a small slice of a big company?' You may be surprised by Seet's response.

You'll also learn:

• How to handle the customer who wants exclusivity
• The biggest mistake most engineers make when building a company
• The benefits of a "Super Angel"
• Who the "Goose Society" is and why you might want them as investors
• How to avoid the dilution of common shareholders when venture capitalists insist on preferred shares