Business Wars Toys R US vs KB Toys | The Comeback Kid, Plus Hot Wheels! | 5
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Dec 13, 2023 Forbes Senior Contributor Joan Verdon shares insights into the toy industry's current landscape, discussing Toys R Us's potential comeback and its challenges. Bruce Pascal, a commercial real estate agent and Hot Wheels collector, unveils his impressive museum of miniature cars, including the 'holy grail' of the collection. They explore the nostalgic experiences tied to Toys R Us and KB Toys while highlighting the enduring popularity and innovative history of Hot Wheels that continues to captivate collectors and kids alike.
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KB Toys Memories
- Joan Verdon recalls KB Toys as the mall toy store, smaller than Toys R Us and offering more discounts.
- It was seen as a reward for kids after enduring clothes shopping with their parents.
KB Toys' Mall Strategy
- KB Toys' mall strategy was to cater to impulse purchases.
- Mall owners valued having a toy store like KB to attract shoppers and provide a quick toy-buying option.
Toys R Us in Macy's
- While Toys R Us has a brand presence in Macy's, it's not a full return.
- Macy's controls toy selection, sales, and fulfillment, simply using the Toys R Us name.