Leverage Local SEO to Thrive Off Social Media: Kechia Taylor

Episode Summary: In this episode, I sit down with Keshia Taylor to uncover how local SEO can drive business success without relying on social media. 

Key Takeaways:

1. Introduction to Kechia Taylor:
   • Kechia is a permanent makeup artist, educator, and franchisor with over 20 years in the beauty industry.
   • She discusses her journey from being a brow expert to becoming a successful business owner and franchisor.
2. Thriving Without Social Media:
   • Kechia explains why she stepped away from social media and how local SEO has become her primary strategy for attracting clients.
   • She emphasizes that local SEO can be more effective than social media for reaching targeted audiences.
3. Local SEO Strategies:
   • Kechia shares her tips for optimizing Google Business Profile, including the importance of consistent information and using geotagged photos.
   • She highlights the power of platforms like Apple Maps and Yelp for local businesses.
4. Leveraging Pinterest for Local Businesses:
   • Kechia reveals how she uses Pinterest as a powerful tool for local SEO, creating boards that showcase her work and connect with local audiences.
   • She explains how Pinterest’s search ranking can outperform other social media platforms like Instagram, making it a valuable asset for brick-and-mortar businesses.
5. Handling Negative Reviews and Building

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Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

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 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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