Creator Playbooks Marketing Genius: Social Media Is About to Change Forever (Here’s What to Do)
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Mar 25, 2026 Michael Corcoran, brand and social strategist who built viral campaigns at Ryanair and now runs consultancy Slice. He breaks down why strategy beats content, explains the fast vs slow and prompted vs unprompted discovery framework, and maps a four-way matrix for winning on social. He also covers repeatable formats, search-on-social, distribution tactics, and how brands must rethink ownership and measurement.
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Pair Creative With Paid If Organic Fails
- If organic can't be cracked, treat social as a creative + paid bundle: great creative plus paid media or creator partnerships can deliver awareness and salience without publishing organic posts.
- Corcoran recommends choosing tactics by understanding prompted vs unprompted discovery first.
Use A Four Quadrant Social Strategy Matrix
- Combine the axes (fast/slow × unprompted/prompted) into a four-quadrant matrix to choose where social should drive business outcomes.
- Corcoran says most brands live in fast-unprompted (trend chasing) but can win by picking other quadrants aligned to objectives.
Start With Strategy And Build An Idea Platform
- Start with strategy and an idea platform, not content pillars; build repeatable formats that create brand cues and memory over time.
- Corcoran urges proving value with business metrics like search lift or attributable sales, not vanity impressions.