In this episode, Isabel is joined by Nedim Pipic, Senior Vice President and Global Therapeutic Area Head for Mental Health, Boehringer Ingelheim, to mark World Mental Health Day on 10 October 2024.
Their conversation dives into the unique challenges faced by those living with serious mental illnesses, the impact of media representation and the role pharma can play in transforming treatment and quality of life for these patients.
Central to their discussion is the importance of amplifying lived experiences, a key focus of Boehringer's new campaign, Schizophrenia in Real Life: Stories of Challenges, Resilience, and Hope. The campaign aims to build greater understanding and acceptance of the condition by highlighting the strength and resilience of those living with it.
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