
Odd Lots Ex-Logger Aims to Beat Elon Musk in Electric Trucks
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Jan 16, 2023 Chase Barber, CEO of Edison Motors and former logger, dives into the electrification of the trucking industry. He shares his insights on the unique challenges of hauling logs across treacherous mountain routes. Barber discusses the practicality of combining diesel and electric technologies to create reliable vehicles for demanding conditions. His passion for innovation shines through as he outlines how a small startup can disrupt traditional trucking giants and the potential for crowdfunding to support sustainable solutions.
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Learning from Failure
- Chace Barber initially failed as an owner-operator in 2008 due to the financial collapse.
- This prompted him to return to school to study economics and avoid similar situations.
Demands of Logging Trucking
- Logging truck driving in Western Canada is uniquely demanding, involving steeper grades and heavier loads than typical trucking.
- Drivers face extreme weather conditions and challenging terrains, requiring specialized skills.
Close Call on an Icy Slope
- Chace Barber recounts a harrowing experience descending a steep icy grade with a loaded logging truck.
- He narrowly averted disaster by using a snowbank as a brake, highlighting the inherent dangers of logging.

