With his new company Admatic, chief executive Stuart Fogarty is seeking to disrupt the traditional advertising market in Ireland. It allows clients to buy advertising directly online with the big media companies, cutting out the middleman. Fogarty explains the concept to Ciarán and the traction it has gained in its first five months. He also sounds a warning on the Irish economy, based on the spending levels he’s seeing coming through at Admatic, and they look back at Fogarty’s own storied career in advertising, which involved running two of the biggest ad businesses in Ireland and a brush with the law more than a decade ago.
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Inside Business with Ciaran Hancock