128. Building a $10 Million Online Fitness Business with Cristy "Code Red" Nickel

Sep 22, 2020

Ask episode

Chapters

Transcript

Episode notes

Welcome back for Week 3 of our Business Series! Joining us today is professional boxer, celebrity trainer and founder of Code Red, Cristy Nickel. Cristy went from broke college student to struggling professional fighter. After 7 years in the ring, Cristy went on to found Code Red Lifestyle, a $10 million online coaching business. In this episode we discuss the trials and lessons she has learned growing Code Red into a HUGE lifestyle brand!

Time Stamps

From a professional boxer to "Code Red." Cristy's humble beginnings and why she is now spreading the message of hope and healing. [1:22]
How she grew her online business to $10 million! [4:40]
Attention Personal Trainers! Cristy's Top 3 Things to Stand Out in this Space. [5:52]
Why you GOT to utilize your email list. [7:35]
To sell is to serve. Why she does NOT endorse products that she doesn't use herself. [9:05]
How to monetize your newsletter. [10:36]
The value of having a community. [12:30]
How to nail down your target client. [13:43]
What is her weight loss protocol? [15:25]
Her incentive for recognition. [17:44]
Cultivating a culture. [19:25]
Breaking down her programs and the value they provide. [20:58]
How her corporate wellness programs came about? [25:54]
How she would package the 'Quarantine 15'. [30:50]
Why we ALL have something unique to offer. [34:55]

Connect with Cristy!

IG: @cristycodered
FB: Code Red Lifestyle
YouTube: Cristy Code Red
Website: Cristy "Code Red" Nickel
Podcast: Rebel Weight Loss and Lifestyle