The Lifestyle Practice Podcast For Dentists

68. 1 of Our Favorite Metrics to Track, and WHY We Track It!

Jan 8, 2021
They dig into tracking a single under-the-radar metric that points to whether production goals will be met. Conversation centers on using case presentation and treatment-planning totals as a diagnostic tool. Practical rules for presenting care, avoiding underdiagnosis, and simple tracking methods are highlighted. List tactics for converting large treatment interests are also discussed.
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ADVICE

Track Treatment Planning To Hit Production Goals

  • Track how much treatment planning you do because you cannot consistently hit production goals if treatment planning is below your target.
  • Justin illustrates Dr X who set an $85,000/month goal but only planned $70–100k and therefore couldn't reliably hit the target.
ADVICE

Plan Three Times Your Daily Goal

  • Aim to treatment plan roughly three times your daily production goal as a rule of thumb.
  • Justin warns this assumes ethical diagnosis and that many dentists underdiagnose from fear or assumptions about patient finances.
ADVICE

Ask Could This Patient Benefit And Present It

  • Ask during exams: could this patient benefit from X, and if yes, present and document the treatment plan.
  • Justin makes this a simple binary rule to stop diagnosing by assumptions like car or appearance.
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