Want to get your club featured on the local news? Start here.

In this episode, Denny sits down with media pro and strategic communication consultant Julie Kraft, who spent two decades helping TV stations, newsrooms, and networks craft messages that connect. She now coaches leaders, brands, and businesses on how to tell their stories — and how to own the moment when the camera starts rolling.

Whether you’re a GM, a club marketer, a chef, or just someone with a story to share, Julie breaks down how clubs can:

Pitch stories that get picked up by the media
Look and sound confident during TV interviews
Avoid the common mistakes clubs make on air
Use local coverage to drive visibility, engagement, and excitement

If your club is doing something amazing — don’t keep it a secret. Learn how to land your segment, tell a better story, and turn 3 minutes of airtime into serious member buzz

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473: Turning Local News into Club Gold w/ Julie Kraft