Marketing Made Simple

#16: Close the Deal with a Great Sales Email Campaign

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Oct 6, 2021
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ADVICE

Use Short Testimonials With A 3-Part Arc

  • Use customer testimonials that quote the customer's own words and cover problem, solution, and result.
  • Keep testimonials short so readers quickly see themselves in the story.
ADVICE

Overcome One Objection Per Email

  • Send one objection-overcoming email per objection; acknowledge the concern and show how your offering removes it.
  • Keep each message tight, specific, and focused on a single barrier like price or time.
INSIGHT

Shift Mindset To Unlock Action

  • Use a paradigm-shift email to move prospects from old assumptions to a new, compelling way of thinking about your solution.
  • This mental pivot often unlocks willingness to act where facts alone haven't.
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