30 Minutes to President's Club | No-Nonsense Sales #552 - Live Cold Calling: Can This Grouchy Old CRO Even Book A Meeting?
Mar 3, 2026
A seasoned CRO goes undercover and makes raw live cold calls to book fast connects. You hear real openers, a provocative hook for sales leaders, and a clever move that flips responses into momentum. There are on-the-spot referrals, a booked meeting from backing off, and a handful of brutal rejections.
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CRO Goes Undercover As Bob Smith
- Mark Kosoglow disguises himself as "Bob Smith" to make cold calls and avoid name-based bias.
- He announces the stunt and commits to real dials, setting up live cold-call examples and reactions.
Start Your Dial Block With High Intent Accounts
- Prioritize your highest-intent tier one accounts at the start of your morning dial block.
- Stack trials and pricing-page visitors first before Slack or email to increase connect and conversion rates.
Close Discovery Calls With Three Validation Questions
- End every discovery call with three closing validation questions: Do you want to buy, when do you want to buy, and how do you buy.
- Use these to validate deal seriousness, timing, and access to decision-makers before progressing.