Reveal

Bad Bunny, Billionaires, and the Business of Sports

9 snips
Feb 4, 2026
Pablo Torre, investigative sports journalist and host of Pablo Torre Finds Out, digs into money, power, and controversy in sports. He discusses the decline of investigative reporting, how billionaires and broadcast deals shape league decisions, the NFL’s outreach to Spanish-speaking fans with Bad Bunny, NIL chaos in college sports, and the integrity risks from expanding sports betting.
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ANECDOTE

Sports As A Social Passport

  • Pablo Torre describes sports as his passport to connect across cultural divides as a first-generation American.
  • He built social intimacy and identity through watching the Dream Team and Michael Jordan and obsessively tracking stats.
ANECDOTE

Using Sports To Build Trust

  • Al Letson recounts sharpening saw blades and using sports knowledge to build rapport with skeptical customers.
  • He learned sports to sell and service equipment, showing sports' power to bridge differences for practical gain.
INSIGHT

Sports Force Political Conversation

  • Sports provide a broad platform where politics unexpectedly reaches audiences who don't seek it.
  • Political acts in sports force national conversations because fans watch for entertainment, not politics.
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