PBD Podcast "Why Apologize?” - Heritage Foundation CEO Opens Up About Backlash | PBD #742
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Feb 19, 2026 
Kevin Roberts, president and CEO of The Heritage Foundation and former educator, discusses conservative strategy and institutional decision making. He talks about adapting policy work to social media and AI. He explains stances on Zionism, shifts in China policy, family and birth-rate proposals, mental-health concerns tied to social media, and calls for transparency around high-profile controversies.
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Lead With A Clear Vision And Transparency
- Articulate a clear aspirational vision to hold coalitions together and guide donors.
- Pair that transparency with open conversations to manage disagreements constructively.
Humility Led A China Policy Reversal
- Heritage publicly revisited and reversed its China policy after internal debate and new evidence.
- Ed Feulner publicly admitted past mistakes to staff, helping the organization pivot credibly.
Partner To Reach Young Voters
- Collaborate with youth-focused groups and co‑brand events to reach younger Americans.
- Use Turning Point-style tactics and co-sponsored campaigns to adapt messaging and tools.