The Business of College Consulting

Balancing Solo Success in College Consulting with Sylvia Borgo

9 snips
May 21, 2025
In this engaging conversation, Sylvia Borgo, owner of DJ Educational Consulting and a former classroom teacher, shares her journey from education to college consulting. She emphasizes the importance of deep student connections and her intent to maintain a solo practice. Sylvia offers practical tips on organization, time management, and the value of sharing knowledge freely. She discusses her unique approach to college advising, including how in-person meetings and a structured curriculum enhance her clients' experiences, all while preserving work-life balance.
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ANECDOTE

Intentional Solo Practice And Caseload Limits

  • Sylvia intentionally remains a solo consultant to preserve long-term, deep relationships with students.
  • She limits caseload to about 20 students per grade to protect quality and volunteer time.
ADVICE

Batch Social Media In Monthly Time Blocks

  • Batch and time-block social media work, e.g., two hours one Friday a month using Canva.
  • Use batching for announcements and tips so marketing doesn't consume weekly time.
ADVICE

Tour Colleges Regularly With Colleagues

  • Prioritize campus visits to expand knowledge, and travel with colleagues to share costs and insights.
  • Touring schools improves advising and builds cross-state referral networks.
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