Create Tomorrow, The WGSN Podcast 152. Anyone for Salmon Sperm? WGSN’s Top Trends for 2026
Dec 23, 2025
Clare Varga, VP of Content and Director of Beauty at WGSN, dives into the unexpected world of beauty trends, highlighting the remarkable rise of salmon sperm as a key ingredient in 2026. The discussion explores the concept of 'digital privilege' and the growing allure of offline communities as a status symbol. Clare also shares insights on GLP-1’s cultural impact, reshaping beauty and lifestyle industries, while Cassandra Napoli emphasizes the playful shift in branding that offers a refresh from societal pressures. Tune in for a fascinating glimpse into what lies ahead!
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Logging Off As A New Luxury
- Logging off becomes a new luxury status as people seek relief from digital burnout.
- Brands must design offline sanctuaries and embed slow-life experiences into offerings.
Build Offline Community Touchpoints
- Do create physical community touchpoints like gardens and mindfulness spaces in retail.
- Offer curated 'third/fourth space' experiences that move online communities into real-life gatherings.
GLP-1s Reshape Beauty And Beyond
- GLP-1 drugs are reshaping beauty, wellness and adjacent industries by shifting desires toward sculpting results.
- A counter-market of non-prescription 'faux Zempic' alternatives is emerging to meet demand.