Agents Speak Out Against Zillow's Touring Agreement | The Real Word 318

Byron Lazine and Nicole White respond to comments on last week’s episode covering Zillow’s non-exclusive touring agreement and discuss why, ultimately, what matters is not what agents are used to or what they prefer but what the consumer wants—and the right question for agents to ask.

Watch last week's episode of The Real Word (#317) to hear Byron's and Nicole's response to Zillow's new touring agreement: https://youtu.be/Rx9BSOUMozU

Watch last week’s Knowledge Brokers Podcast episode with Realtor.com CEO Damian Eales:

https://www.youtube.com/watch?v=OACmX0EKwAk&t=1823s

𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://bamx.uscreen.io/pages/subscribe

Use discount code REALWORD for 10% off your annual subscription!

________

BAM Webinar: The Brand Building Opportunity of a Lifetime → https://us02web.zoom.us/webinar/register/3517151139085/WN_hXEEG49ORwmnc3lCRBLXTQ#/registration

1000watt Brand & Marketing Summit → Use the discount code BAM for 15% off the ticket price: https://1000watt.net/events/summit/

________

𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/

Subscribe to the BAM YouTube channel:

https://tinyurl.com/aatxhaka

Subscribe to BAM Newsletter:

https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Connect with Byron Lazine:

https://www.instagram.com/byronlazine

Connect with Nicole White:

https://www.instagram.com/nicolewhite.ct/

This episode's sources:

https://nowbam.com/zillow-introduces-non-exclusive-touring-agreement-in-response-to-nar-settlement/

https://notoriousrob.substack.com/p/in-which-i-explain-things-to-anthony

Timestamps:

00:00–00:35 Intro

01:26 Notorious ROB article-debate w Lamacchia

02:15 Topic 1: Reacting to comments from last week on zillow touring agreement

02:54 Nicole’s response as to whether they were too in favor of Zillow in their last episode

05:07 I don’t understand where people confuse facts with…

06:48 This test might give agents an opportunity…

07:11 Another comment: “What’s insane is touring a home without…”

09:37 Agents listen up: Your opinions on whether or not…

15:41 We all agree buyer consultations are great… If you force feed it you might be pushing that buyer away

17:41 Southwest55Plus comment: “If every real estate company can…we will have a mess”

18:54 Agents always get wrapped up… Who does the consumer want to work with?

21:03 Another comment from Southwest55Plus & Byron’s response

24:20 Other comments and responses

———

BAM PARTNERS

𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today. Use code “bam200” for $200 off the one-time implementation fee → https://www.mosaik.io/

𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/

𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200

𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name

𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners

𝐒𝐢𝐞𝐫𝐫𝐚 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞: Solutions That Maximize ROI. SEO powered IDX websites and a predictive CRM driven by marketing automations that help you capture, convert and close. Faster. Let's Chat → https://get.sierrainteractive.com/bam

———

#Zillow #buyeragent #realestateagents