Smart glasses everywhere, robots in your living room, and 73.9% of global ad spend concentrated in just 25 companies.

Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah break down what really matters for advertisers from CES: the explosion of robotics and smart home ecosystems, a wave of smart glasses and next-gen TVs, and what this growing “surface area” for media means for targeting, measurement, and creative. They also unpack WPP Media’s latest Top 25 Global Media Owners update, where those players are now expected to account for 73.9% of total ad industry revenue — and how consolidation, regulation, and AI could reshape that landscape.

We also look ahead to 2026: the impact of a packed sports calendar and US midterm elections on ad pricing and inventory, rising youth-focused social regulation (inspired by Australia and Europe), and new AI-driven business models on both the content and media owner side.

Listen for:

What CES 2026’s robots, smart homes, and smart glasses really signal for brands
How the Top 25 media owners reaching 73.9% share changes planning and partnership strategy
Where new ad opportunities may emerge in ecosystems like autos, connected homes, and creator platforms
Key risks and catalysts for 2026: regulation, labor negotiations, mega-deals, and sports/election cycles

00:00-CES recap: robots, smart homes and health tech
03:29-Macro backdrop: jobs, inflation and retail context
05:39-Next-gen TVs and hardware ecosystems
09:23-Autos, energy tech and AI infrastructure
13:10-Creators, fandom and sports at CES
14:50-Top 25 global media owners and consolidation
18:22-Smart glasses boom and new ad surfaces
20:49-2026 outlook: deals, sports, elections and AI
26:16-Advertising Intelligence framework and earnings preview

Smart glasses crowd CES, top 25 media owners hold 73.9%, 2026 outlook