Revenue Builders

Finding Your Champion with Anne Gary

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Jun 23, 2022
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ADVICE

Find Champions Who Care About Implementation

  • Look for champions who ask organization-level and implementation questions, not just features.
  • Champions probe implementation, staying power, and organizational benefit — signs they can sponsor you to the economic buyer.
ADVICE

Go Wide Early And Let Champions Sponsor You

  • Go wide early in accounts while developing a champion; call on all likely stakeholders from engineering to procurement.
  • Use knowledge gathered across functions to bring valuable insights back to your champion and earn sponsorship.
INSIGHT

True Champions Sell For You And Share Bad News

  • A true champion sells on your behalf, expects a personal and organizational win, and brings bad news early to help you succeed.
  • Champions will risk their reputation only after they trust you and see institutional benefit.
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