Dating App CEO Reveals: Why Finding Love Has Never Been So Expensive (Jamie Johnston)

Oct 22, 2025

Is being single secretly ruining your finances? It turns out the average London date costs a staggering £260! Discover how social media and inflation have transformed dating economics, making single living approximately £10,000 more expensive each year. The conversation dives into the impact of dating apps on our expectations and mental health, and why financial talks in relationships can be tackled without shame. Plus, explore innovative ways to use the right dating app subscription to enhance your love life while being financially savvy.

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ANECDOTE

How Jamie Met Sarah On Raya

Jamie met his partner Sarah on Raya while both were unemployed and on furlough.
He used his background in talent management to get an invite and their first meeting led to a relationship.

ADVICE

Pay For The Right Dating App

Invest in at least one paid dating subscription that matches your priorities to improve signal and outcomes.
Spend on the most relevant app (values, religion, location) and use free alternatives for others.

ADVICE

Bring Up Money Early And Casually

Start money conversations early and naturally, e.g., ask about five-year goals to surface compatibility.
Avoid leaving financial alignment until engagement; discuss money within months of dating.

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Is there a hidden tax to being single?

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In this episode of the Money Gains Podcast we welcome Jamie from Mattr to the show.

Mattr is the UK's first lifestyle app for single people and Jamie talks about how there is far more to being single than dating, the financial realities single people are facing and the toxic influence of social media on dating expectations

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Mattr https://www.mattr.social/

Jamie on Instagram https://www.instagram.com/datingwithjamie_/

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✅ Why the average London date costs £260 and how this pricing is driving Britain's singles crisis

✅ How dating apps exploit dopamine responses more harmfully than alcohol

✅ Why being single costs you £10,000 more per year than couples

✅ How to have financial conversations with potential partners without awkwardness

✅ Why investing in a dating app subscription could be your most important financial decision

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DISCLAIMER:
This video is meant for educational purposes and should not be considered financial advice. When you invest your capital is at risk. Past performance is not a guarantee of future success.

This video description contains affiliate links - if you click on one and make a purchase we may receive a small commission. This does not alter our suggestions and there is no charge for you.

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