Best Of: What’s Next for Leagues, Teams, & Sports Tech

In this Best Of compilation, leaders from AWS, MLB, the PGA TOUR, TGL, the Portland Trail Blazers, and Cosm share what’s actually driving meaningful change across teams, leagues, and live experiences. 

From applying generative AI, to scaling immersive venues globally, to building cultures that reward experimentation and learning, these conversations focus on fan-first innovation shaping the future of sports.

You’ll hear from the following guests:

• (0:39) Julie Souza, Global Head of Sports at AWS
•  (6:33) Devin Poolman, Chief Product and Technology Officer at Cosm
• (8:22) Andrew Macauley, CTO of TMRW Sports and TGL
• (13:14) Christa Stout and David Long, the Portland Trail Blazers 
• (17:36) Chris Marinak, former Chief Operations and Strategy Officer at MLB
• (24:16) Luis Goicouria, SVP of Media at the PGA TOUR

In this episode, you’ll hear:

• How MLB are using generative AI to translate content, personalize experiences, and reach global audiences at scale
• What it takes to design immersive venues that can be replicated across dozens of markets without losing local relevance
• How TGL used Season 1 data to redesign its playing surface, virtual holes, and broadcast experience for season 2
• Why the Portland Trail Blazers believe innovation only works when teams are empowered to try, fail, pivot, and move on

Resources and Links:

Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.