It's hard to scale in real estate

Without a big budget, expensive team or endless meetings.

I asked Kelly Bream

A multi-time founder and ex-COO, Bidwells

How she has grown multiple real estate businesses from local to national.

She shared the playbook for local to national growth on the podcast, including:

- People > platforms first.
Hire complements (e.g. brand/marketing), not clones.

- Standardise the boring; localise the value.
Central compliance/process. Local nuance + relationships.

- What and where, before how.
Win work before the tooling is perfect.

- Measure what matters early.
Lead conversion, cash runway - not vanity metrics.

This episode is in association with (and thanks to) Lloyds.

'How I scale Real Estate Businesses' - Ex-COO of Bidwells