Matt Briel is the Vice President of Marketing and Sales at Lulu.com, one of the pioneers in print-on-demand publishing. With over 22 years of experience in self-publishing solutions, Lulu specializes in offering unique printing options including spiral binding and direct sales integration. In this episode, Matt shares insights into print-on-demand technology, spiral binding capabilities, and successful case studies of authors using these formats.

In this episode:

Overview of Lulu.com's print-on-demand services
Detailed explanation of spiral bound book production
Limitations and possibilities with spiral binding
Success stories and case studies
Direct sales opportunities through Lulu
Print-on-demand global distribution networks
Tips for choosing the right binding format

Resources Mentioned:

Lulu.com print-on-demand platform
Lulu Shopify plugin for direct sales
Global print network facilities (US, UK, France, Australia)
Free downloadable interior files and templates
Lulu cover creator tool
WooCommerce and Wix integrations

Book recommendations:

Connect with Lulu:

Website: https://www.lulu.com/
Lulu.com Customer Service: https://help.lulu.com/en/support/tickets/new
Direct Sales Plugins Available Through Lulu
Shopify plugins: https://www.lulu.com/sell/sell-on-your-site/shopify
Wix integration: https://www.lulu.com/sell/sell-on-your-site/wix
WooCommerce integration: https://www.lulu.com/sell/sell-on-your-site/woocommerce

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Matt Briel - Lulu.com's Secret Weapon: Spiral Bound Publishing Success