From SEO to GEO: How to Show Up in AI Search with Klaus Schremser, Cofounder of Otterly AI

The rules of search are being rewritten in real-time... but most businesses are still playing by the old SEO playbook.

In the first episode of our second season, Klaus Schremser, co-founder of Otterly AI, joins host Joe Walsh to discuss the AI search challenges that brands are facing today.

Klaus helps companies understand how they show up in AI search platforms like ChatGPT, Perplexity, and Google AI Overviews. He analyzes AI search visibility for hundreds of brands around the world, while navigating the same challenges with his own company, too.

What to expect from this episode:

• Why ranking #1 on Google doesn't guarantee AI visibility anymore
• Which SEO metrics are losing power
• Which metrics to focus on instead for AI search visibility
• How a $250 Wikipedia entry dramatically improved AI understanding of their brand
• Why 99% of AI search engagement never shows up in Google Analytics
• The attribution nightmare: tracking conversions in the AI search era
• Why JavaScript rendering is more critical than ever for discoverability
• What "agentic websites" are and why they might be the future

Key takeaway: "You can only change what you can measure. Start monitoring, optimize what you can control, and learn as you go."

Links:

• Connect with Klaus on LinkedIn: https://www.linkedin.com/in/klausmschremser/
• Try Otterly AI: https://otterly.ai/
• Read the full blog post: https://prerender.io/blog/podcast-klaus-schremser-otterlyai/
• Subscribe to the show: https://prerender.io/podcast/

Get Discovered is a podcast about AI and online discoverability, exploring how businesses can get found in the age of AI search.