Social media's effect on crisis communication is powerful. A growing number of crises not only start on social media, but its viral power fuels the communication crisis as well.

This episode explains the difference between a social media fail and a social media crisis, and why the latter is so damaging to a brand or organization.

Learn the three categories of a crisis based on responsibility and how social media contributes to each level. Then, three easy steps for how to build a social media crisis plan that will not destroy your reputation.

Mentioned in the episode:

Listen + Subscribe Stitcher or Apple Podcasts

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.

Follow Molly on Substack
Subscribe to Molly's Weekly Newsletter

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

Follow & Connect with Molly:

125: Build an Indestructible Social Media Crisis Plan in 3 Easy Steps