Surviving Outside Sales Becoming a Product of Your Own Product: Understanding Your Buyer's Experience | SOS Ep. 339
Aug 22, 2023
Ever wondered about your product from a buyer's perspective? Discover why experiencing the buyer's journey is crucial for enhancing customer satisfaction. Firsthand engagement not only helps you anticipate potential issues but also allows sales professionals to craft relatable stories that build trust. Understanding this journey could be the key to unlocking deeper connections with your clients and improving your sales strategy!
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Experience Your Product Fully
- Go through the entire buyer's experience of your product, including post-sale communications and delivery processes.
- This helps uncover issues and provides real stories to connect with customers authentically.
Empathy Through Product Use
- Being a product of your product builds empathy and firsthand understanding of its strengths and weaknesses.
- This approach creates powerful narratives that resonate with potential buyers and drive sales.
Testing Products Personally
- Mike rented cars and tested specialty pharmacies to understand the customer side.
- These experiences helped him grasp customer challenges and improve service delivery.