Why Your Pricing Tool Isn't Working (And the 5 Fixes)

You're probably making at least one of these mistakes right now.

After analyzing hundreds of pricing accounts and managing $120M+ in STR bookings across 50+ portfolios worldwide, Jasper Ribbers has seen the same revenue management mistakes show up over and over again. And in today's market, where year-over-year growth has stalled and the start of 2025 has been slow—these mistakes are costing operators real money.

In this RevUp Monday episode, Jasper breaks down the five most common pricing mistakes he finds when doing free revenue reports for operators. Some of these are simple fixes you can make today. Others require a complete mindset shift about how you approach your booking window.

You will hear:

• Why setting a maximum price in your pricing tool could be limiting your peak season revenue

• How unbookable nights silently drain your calendar (and the toggle that exposes them)

• Why a single minimum price across the year leaves money on the table during peak demand

• The counterintuitive truth about minimum night stay settings—and why "more restrictive further out" rarely works

• How one client increased RevPAR by 35% just by fixing their booking window pacing

We also talk about:

• World Cup pricing insights: $1,800/night bookings already coming in for 3-bedroom units

• Why Pricelabs raises prices aggressively on peak dates (and when that's actually right)

• The difference between occupancy optimization and true revenue optimization

• How to use seasonal profiles for minimum price adjustments

• Why founders who do revenue management "on the side" always miss the early booking window

🎯 Mentioned in the Episode:

• PriceLabs: https://pricelabs.co

• Freewyld Foundry Revenue Report: https://freewyldfoundry.com/report

• VRMA Conference presentation on pacing

🔥 Favorite Takeaway: "It's not just about how much occupancy do you achieve. It's like, when are those bookings coming in? Because if they're all coming in last minute, you're going to have a really low ADR."

📝 Want us to audit your pricing strategy? Get your free, personalized revenue report at FreewyldFoundry.com/report

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