Inside Aesthetics Ep 222 The Business Of Injecting (Chapter 9) | Marissa Dennis
Episode 222 hosts Marissa Dennis (Nurse Practitioner based in Kelowna, Canada)
Marissa has been injecting since 2015 and is the owner of Onyx Beauty Lab. She also founded Medical Aesthetics and Injection Academy (MAIA) that help train new injectors from all over Canada.
'The Business of Injecting' episodes host injectors to discuss all aspects of their business. We analyse their struggles and challenges, difficult decisions, friction points, financials, staffing, hiring, firing and other topics relevant for aesthetic business owners.
00:00 Introduction 01:04 Meet Marissa Dennis 03:03 Patreon Value and Community 06:19 Marissa Career Backstory 09:28 Business Coaching Basics 12:33 KPIs CRM and Metrics 18:16 Retention and Referrals 23:53 Charging for Consults 27:02 Building Patient Rapport 30:22 Consult Style and Sunscreen 30:51 Mirror Positivity Exercise 32:25 Language That Normalizes Aging 33:44 Why Aesthetics Feels Taboo 35:37 Going Solo With a Clinic 37:39 Finding Space and Building Out 38:42 Brand Story and Rebrand 39:40 Hard Lessons of Ownership 41:39 Hiring Help and Business Coach 45:36 Front Desk Turnover and Hiring 54:57 Retention and Profit Sharing 55:46 Exit Plan and Training Pipeline 58:53 Clinic X Factor 59:12 Empowerment Over Confidence 59:49 Holistic Facial Balancing 61:04 Scaling Philosophy 61:37 Preventative Aesthetics Trend 62:57 Why Start MAIA 63:30 Fixing Injector Training Gaps 65:18 Devices and Market Research 67:48 Referral Network Strategy 69:26 Balancing Clinic and Academy 72:19 Course Pricing and Value 74:23 Premium Clinic Pricing 76:00 Explaining Higher Costs 79:56 Area vs Unit Pricing 82:22 Marketing Lessons Learned 85:07 Closing and Discount Code 87:43 Final Sign Off