My First Million

6 Retro Business Ideas That Could Be As Big As LEGO ($11.8B)

221 snips
Jan 31, 2024
Join a lively discussion about retro business ideas that tap into nostalgia and the burgeoning 'kidult' market. The hosts propose innovative concepts like adult LEGO sets and modern Tamagotchis for millennials. Explore the fascinating LEGO economy with platforms like Rebrickable and Bricklink, and discover how passionate communities can drive unique product success. They also touch on the rise of storytelling in marketing and the power of niche connections, reflecting on the joy of embracing childhood pastimes in adulthood.
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ANECDOTE

Calm's Sleep Stories

  • Calm, initially a struggling meditation app, found success with "Sleep Stories" for adults.
  • This exemplifies the adult trend of using products designed for childlike comfort or relaxation.
ADVICE

Tamagotchi Babies

  • Consider creating Tamagotchi-like virtual babies for millennials who aren't having children.
  • This taps into the kidult trend by offering a low-commitment, simulated parenting experience.
ADVICE

K'nex 2.0

  • Reboot K'nex, a construction toy similar to Legos, and target it toward adults.
  • Capitalize on the nostalgia and hands-on engagement that K'nex offered.
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