
In Depth Go hard early: How lessons from Verkada shaped Serval's AI agents for IT teams | Jake Stauch (Founder and CEO)
Oct 23, 2025
Jake Stauch, founder and CEO of Serval, shares insights from his experience at Verkada in shaping the future of IT automation. He emphasizes the power of tackling existing categories rather than creating new ones. Jake reveals a customer interview tactic that unearths IT pain points, and discusses how Serval leverages AI to create codeless automation workflows. He also covers the importance of hiring adaptable talent and embedding engineers within customer teams to drive innovation. With a focus on delivering consumer-like experiences, Serval aims to redefine enterprise IT.
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Design Integrations Around Code, Not Fixed Actions
- Build a flexible, code-based integration layer so adding support for new enterprise stacks is trivial.
- Avoid hard-coded opinionated actions that force rebuilding for each new platform.
Embed Engineers And Keep Roadmap Discipline
- Embed engineers with customers and assign each engineer an owner for a customer to speed product-market fit.
- Keep a focused, stable roadmap so engineers can build without constant pivots.
Humans As The Translation Layer
- Humans remain essential to translate business rules into product behavior despite powerful models.
- AI should make that translation easier, not fully replace the human policy layer—yet.
