Genuine Community is NOT a Content Strategy But Creates REAL Value with Emily Hickey
Mar 11, 2026
52:28
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How do brands create trust and community with their consumers?
My guest is the founder of Chief Detective, and a master marketing strategist - Emily Hickey. She is renowned for her work with Gwyneth Paltrow's Goop brand.
She speaks to me about the best branding strategy lies in creating trust, and real economic value through community and relation-building.
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