Justin Flom earns billions of short-form views per month. Today, we interview him to learn more about YouTube's new view calculations and how (or if) they impact creators, monetization strategies (including brand deals!), and why consistency is key. Elsewhere: YouTube's massive Q1 earnings, the latest IAB reports on the creator economy's growth, Snap's earnings, TikTok vs. Twitch, NCAA NIL updates, and SAG-AFTRA's new influencer committee.

Here's more detail on what we covered today:

Check out Justin Flom on YouTube!
YouTube's quarterly ad revenue approaches $9 billion after double-digit year-over-year bump - Tubefilter
Digital video is dominating ad budgets, thanks to connected TV and live sports - Tubefilter
IAB Research: Digital Economy Surges to $4.9 Trillion
Good news for aspiring influencers: Creator jobs grew 7x in recent years
Snapchat scraps ‘simple’ redesign as it loses users in North America | The Verge
TikTok beats Twitch to become the #2 most-watched streaming platform on the net--and says creators are making $10 mil a day - Tubefilter
SAG-AFTRA plans to invite influencers into its ranks - Tubefilter
NIL deals are the new recruiting hack, so agencies are helping schools turn athletes into influencers. - Tubefilter

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Ask The Expert - Lyn Alden - August 2021 - Lyn Alden Investment Strategy