Tech, Innovation & Society - The Creative Process: Technology, AI, Software, Future, Economy, Science, Engineering & Robotics Interviews Bruce Mau - Author of "Mau MC24…24 Principles for Designing Massive Change in Your Life and Work”
Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life-centered design. Across thirty years of design innovation, he’s collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists. Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau’s 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University’s McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. Mau is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area.
"Cities are certainly a great place to start because the way that we do them - you can see it if you go up in an airplane and look down - you can see that they're built against nature. You can see it in the color of the city. It's interesting. We reflect it in our maps. Cities are gray, and the rest of the world is green. We build them against the natural world, and the way that we do it - concrete - is one of the worst environmental materials we could use, and we have no intention, at the moment, of changing that.
And we're going to add roughly two more billion people, almost all of whom will live in cities. The scale of that problem is absolutely staggering, and we intend to put them in buildings. No one I've found is willing to say, No, actually you've got to stay outside. No, we're going to put them in buildings. And we're going to build about half the world again to accommodate it. So all of that has to change, and the good news is that there's huge effort being made, huge innovation projects all over the world."
Image Courtesy of Massive Change Network
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