Radical with Amol Rajan How Can More Women Become Business Leaders? (Your Radical Questions with Emma Grede)
Apr 27, 2026
Emma Grede, serial entrepreneur and investor who co-founded Good American and Skims. She tackles why social conditioning holds women back. She talks about juggling motherhood with strict boundaries. She explains dyslexia as a practical strength. She describes what drives her and the single-minded focus she looks for in leaders.
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Pursue Every Option Simultaneously
- Do everything: combine applying, creating, freelancing, and starting projects rather than waiting for one perfect path.
- Emma Grede urges recent graduates to keep knocking on doors, take any role, and bring the right attitude and energy.
Leadership Gap Stems From Social Conditioning
- Social conditioning, not capability, limits women from leading businesses.
- Emma Grede emphasizes internal behaviours—fear, guilt, anxiety—can self-sabotage opportunities despite external barriers.
Prioritise Attitude And Flexibility In Hiring
- Hire for attitude and flexibility over rigid experience.
- Emma Grede prefers candidates open to new ways of working rather than those who insist they already know the single right way.