We Are For Good Podcast - The Podcast for Nonprofits 383. 9 Nonprofit Trends That Matter in 2023: Marketing is Mission - Jon McCoy, CFRE, Becky Endicott, CFRE and Eric Ressler
Welcome back to our Friday Series, 9️⃣ Trends that Matter in 2023 Today we’re breaking down Trend #4: Marketing is Mission. Marketing is no longer a facet of your mission, it IS your mission manifested. Eric Ressler, Founder and Creative Director at Cosmic, is joining us for the conversation to break down why communication, design and marketing are keys to organizational success. Join us as we explore how the way you attract, market and find your believers is mission work.
💡Learn
- The importance of getting clear on values, mission and vision
- How nonprofits can leverage the curator economy
- The role culture plays in your brand and marketing
Episode Highlights
- Tonesetting: Marketing is Mission (1:20)
- Community voices around this trend (7:50)
- Case Studies (10:00)
- Pro Tips (11:35)
- Why Eric believes Marketing is Mission (14:35)
- Action centers + action hubs (16:55)
- Creator economy (20:00)
- Become a new media company (23:05)
- Mindsets about marketing to release and hold onto (27:15)
- Case study of this idea in action: Constructive Dialogue Institute (30:10)
- Eric’s One Good Thing: Curiosity. (33:50)
For more information and episode details visit: weareforgood.com/episode/383.
About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.
📅 Don't Miss These Free Upcoming Events! 👇
APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)
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