Into The Wild 4. How (and why) Copy Converts with Abbey Woodcock
It's really difficult to translate the things you do for other people with your own business. That's why excellent copywriting can take away the ambiguity in what you do or offer. My guest today, Abbey Woodcock, explains that copywriting is important from day one and that copy that's done well doesn't feel like copy, it's a conversation.
In this episode you will learn about:
- Where you look is what you find
- Look to where you want to go
- "Not everything is a revenue event, but everything is a relationship event." - Brian Kurtz
- Don't think about the revenue that potentially comes from your network, think about the relationships
- Biggest mistake in launching a live event
- We have so much to offer the world than just raising children
- Equal opportunities for women means that we have to contribute in our own way
- Women can do anything!
- Interviewed an NYC state governor with her kid on her side
- Girl power! (Emergency doctor taking calls with a baby on her back.)
- Copywriting is important from day #1
- Copy that's done well doesn't feel like copy, it's a conversation
- Wherever you're showing up in your business, you want that voice to be consistent
- It's ALL about your voice
- Common myths in copywriting
- Myth: if your product is amazing, you don't need copy. You still have to persuade
- It's an obligation to have good persuasion if your product is amazing
- Add curiosity in email
- The better you get at something the more imposter syndrome you will have (Dunning Kruger)
- Imposter syndrome is a sign that you're being ethical in your business
- The more you learn about a topic the more you realize you don't know
Public shout outs:
- Be Present Box: www.familyacademy.co/bepresentbox
- Brian Kurtz
Resources:
- Learn more: https://freelancecoop.org/
- Instagram: https://www.instagram.com/abbeywoodcock/
- Facebook: https://www.facebook.com/abbeywoodcockinc/
- Twitter: https://twitter.com/lifeandwriting
- Book: https://www.amazon.com/What-They-Hear-When-Write-ebook/dp/B07SLNBDBW/
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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.
She's a mom to Irish Twins (not planned), a published author, and a drummer.
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